6 Simple Ways to be More Persuasive

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Persuasion plays a huge role in our lives.

From making your children listen to you to selling that product, you’ve been working on.

As long as you’re using persuasion ethically, there’s nothing you should worry about.

If you’re using it for the wrong reasons, it will, for sure, fire back, and the consequences won’t be worth it.

6 Ways You Can be More Persuasive:

  1. The Labeling Technique;
  2. Set an objective and write it;
  3. Ben Franklin theory – Asking for a favor;
  4. Transform weakness into a quality;
  5. Form a connection between negative and positive attributes;
  6. Admit to your mistakes;

 From the book Yes!: 50 Scientifically Proven Ways to Be Persuasive – by Noah J. Goldstein Ph.D. (Author), Steve J. Martin  (Author), Robert Cialdini Ph.D. (Author)

How can you become a master of social influence?

6 Simple Ways to be More Persuasive

“In another dimension, Luke Skywalker obtained an incredible win some time ago: he convinced Darth Vader to turn weapons against the dark side, saving his own life and restoring hope and peace in the galaxy.”

Which principle of social influence did he use to obtain this success, and how can it be used to help you become a significant strength in your business?

“I know that there’s still good in you. I can feel it!” said Luke to Darth Vader.

These simple words convinced Vader, or at least they influenced him, to move to the good side—no more cookies for him–.

This strategy, known as the labeling technique, involves assigning a:

  • Trait;
  • Attitude;
  • Belief;
  • or other labels,

…to a target individual and then making a request of that individual consistent with that label.

“In a compelling demonstration of this strategy, researchers Alice Tybout and Richard Yelch (1980) showed how the labeling technique could be used to increase the likelihood that individuals would vote on Election Day.

They interviewed many prospective voters and randomly told half of them that, based on their responses, they could be characterized as above-average citizens likely to vote and participate in political events.

The other half of the interviewees were informed that they could be characterized as about average in terms of these interests, beliefs, and behaviors.

Those respondents who were given the label as being a good citizen and as having a high likelihood of voting not only came to see themselves as better citizens than those labeled as average, but they also were more likely to vote in an election held one week later, by 15%.”

This technique isn’t limited only to political views; it can be used to negotiate in business or other interactions.

You can also help someone by labeling him.

Someone might think that they aren’t good enough for a job, and by labeling them as being hardworking, intelligent, persevering, they will change the way they see themselves.

Remember, as this is important, as much as you might be tempted to go to the dark side with this strategy, as with every influential weapon available, this one too has to be used ethically, with other words, use it only when the trait, attitude, belief reflects the true natural abilities, experiences or personality of the targeted person.

Anyways, I’m sure that you never thought of using this technique to harm someone or in an immoral manner.

After all, I can feel that the power of good resides in you!


What’s the secret of a long-term collab?


6 Simple Ways to be More Persuasive

“Another piece of advice before starting to work set an objective and write it on a piece of paper.

It doesn’t matter what it is; the most important thing is that you established it; therefore, now you have a target.

There is something magical in taking a note, so set your objective and write it. After you accomplish it, set another objective and write it. You will have success.

Commitments that are set actively withstand more than the ones made passively.

So how can active commitments influence your capacity to persuade?

New Year’s Eve.

It’s that time of the year when everybody makes their list of possible achievements for the following year.

Making notes, describing what you want to achieve, and the necessary steps to accomplish this can help more than just establish what you want mentally. It’s even better if you show some trustworthy people your vision board for the following year.

If you’re a salesman, making your team write their next objective will strengthen their commitment and animate the whole team’s activity.

This is a simple action but essential from a psychological point of view about how obtaining a written commitment from children, neighbors, friends, partners, or even YOU can make a massive difference in efficiently influencing someone.


Borrow this trick from Benjamin Franklin


6 Simple Ways to be More Persuasive

Benjamin Franklin was known as a writer, politician, diplomat, science man, publicist, philosopher, and inventor.

  • Politician, he invented the idea of an American nation;
  • Diplomat, during the American Revolution, he assured the alliance with France, which made independence possible;
  • Science man, he’s known for his findings and theories regarding electricity;
  • Inventor, he created bifocals, lightning rod.

But the discovery of winning the respect of the opposition, even by attacking it, represents his most fantastic realization.

A fellow clerk publicly opposed Franklin and tarnished his reputation. Although Franklin won, he was furious with this person. Yet, he observed that this was “a gentleman of fortune and education” who might one day come to hold great power.

“As I didn’t want to win his willingness through humble services, after a while, I applied another method. Having heard that he had a certain very scarce and curious book in his library, I wrote a note to him, expressing my desire to peruse that book and requesting he would do me the favor of lending it to me for a few days. He sent it immediately, and I returned it in about a week with another note, expressing my sense of the favor strongly. When we next met in the House, he spoke to me (which he had never done before), and with great civility; and he ever after manifested a readiness to serve me on all occasions, so that we became great friends, and our friendship continued to his death.”

A person who has already performed a favor for another person is more likely to do another favor for the other than if they had received a favor from that person.

This strategy can be applied when you need the help of a friend, a service, a neighbor who disapproves of you.

From my own experience, I can tell you that asking a difficult person for help might be seen as an act of courage.

In the worst-case scenario, you won’t be getting anything.


What’s the best way to transform a weakness into a quality?


6 Simple Ways to be More Persuasive

Volkswagen Beetle: “Ugliness is just on the surface. And it will stay ugly for a long time.” But “Convenient price and good gas mileage.”

And they quickly became an overwhelming success in selling their cars in America.

Avis (rental): “We’re in the second place, but we are trying. (When you’re not in the first place, you’ve got to do this).”

Listerine: “The taste you hate three times a day.”

L’oreal: “We are expensive, but you deserve it.”

Mentioning a minor drawback creates the idea of honesty and trustfulness. This can give you substantial persuasive power when saying the qualities right after.

This strategy can be used when:

  • Selling a car. “Drinks gas like a petrol station.”
  • You negotiate;
  • You are selling anything else.

But do not forget, every drawback that you underline has to be a small one.

I’ll leave you to it now.


Which faults open people’s safes


6 Ways to be More Persuasive

“We confess our little faults to persuade people that we have no large ones.”

So the dilemma is, “what kind of small faults should we choose to publish?”

A study by Gerd Bohner suggested that this type of two-faced persuasive affirmations reach the max efficiency level when there’s a clear connection between the negative and positive attributes.

In one study, Bohner created three versions of different ads for a restaurant.

  • First one, he presented only positive characteristics;
  • In the second one, positive characteristics and a few negative ones without any connection to one another; for example, he mentioned an intimate atmosphere and that they have no parking lots available;
  • In the third one, he mentioned negative characteristics and added these positive aspects to the negative ones. Small restaurant, but with an intimate atmosphere.

Both second and third brought people to the restaurant, but a later evaluation showed that the third ad was more favorable.

So when you’re looking to become more trustworthy when describing a cloud, it has to have a ray of sunshine behind it, which can make the shadow go away.

There has to be a connection between the positives and the negatives.

If life gives you lemons, you make lemonade, not apple juice.


When to admit to your mistakes


6 Ways to be More Persuasive

A study by Fiona Lee.

Report A: – Given to half of the participants.

“The unexpected decrease in winnings this year can be attributed, first of all, to bad strategic decisions taken last year. The decision to purchase a new company and release a few more medicaments on the international market contributed to the small-term decrease in profit. As an administration team, we weren’t ready for the unfavorable conditions which appeared both in the national sector and the international one.”

Report B: – Given to the other half

“The unexpected decrease in winnings this year it’s, first of all, the following of the unexpected crisis from the national and international economic environment and the rise of external competition. These unfavorable conditions contributed directly to the short-term decrease in sellings and the difficulties when introducing new medicaments on the market. These unexpected conditions were favored by the federal legislation and are completely out of our control.”

The participants reading report a perceived the company with better eyes than the participants reading report b.

Assuming the responsibility for your errors and admitting the fact that you were wrong isn’t only the most honorable thing you can do, but the best thing you could do for yourself and your company.

But why is this behavior so rare?

Repairing a mistake can be expensive and shameful; it doesn’t matter who made the error, so the company or individual, try blaming it on external factors or people to distract from finding the real problem.

By approaching the problem this way, two things might happen:

  1. Creating the idea that you aren’t in control and that you cannot solve it;
  2. If you manage to distract for a short period the attention from your mistake, the spotlight will find its way back to you, underlining not only the error but the impulse of cheating the public.

If you find yourself in a situation where you made a mistake, be sincere about it and make up a plan of action that demonstrates that you can regain control over the situation and solve the problem.

You won’t be seen only as capable, but an honest human too.

You’ll end up defeated if you blame everything else but not yourself.

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